7 Types Of Online Advertising You Should Know
Let’s look at the types of online advertising channels that are available to us today. Online advertising has become the most valuable advertising method for today’s CMO’s. It is cost effective if compared with traditional advertising methods and gives you the best ROI. 1. Display advertising Display advertising is the oldest form of advertising on the web. It has been the biggest source of income for most of the online publishers. It is displayed through banners and landing pages. A great example of display advertising is when you are engaged in reading the most trending news on a news portal or news app and suddenly an ad with an image pops up. It is a method of attracting audience of a website, social media platforms or any other digital mediums to take a specific action. Banner ads lead to sales and it’s a sure way of revenue generation. Almost all display or online advertising campaigns are charges on a cost per click (CPC) basis. You can access millions of websites for disp...